Alice Cooper To Release First iPad Fan Pack For ‘Welcome 2 My Nightmare’
June 20, 2011
Future Publishing is making its next fan pack release available simultaneously in print and via the iPad.
Having previously released a number of special bespoke magazine packs featuring albums by Blondie, Motorhead, Slash and Whitesnake, the forthcoming Alice Cooper album ‘Welcome 2 My Nightmare’ will be released as a fan pack physically and on the iPad.
Along with all the material available on the printed version, the iPad album fan pack will feature a digital version of the album along with video footage recorded at the Download festival, interactive elements and other additional content.
Classic Rock and Metal Hammer publisher Chris Ingham said that the brief from Alice Cooper’s management was to ‘put Halloween in a box’.
The title is due for release in September, four weeks before the standard album version from Universal. It is understood that the iPad version will then be updated, post release.
“We believe it is a world first,” said Ingham.
Future is also set to launch an online Global Talent Network, hosted by Metal Hammer, which will be beta tested at the end of June and go live in July.
Described by Ingham as a “heavy metal Myspace” the new site is aimed at Far East and Indian market where there is a strong commercial appetite for the genre.
The site will provide freemium and premium services, the former allowing users to upload demos for peer to peer review, the latter providing paying customers with feedback from an A&R panel and Metal Hammer staff.