Dangerous Toys singer Jason McMaster thinks bands from many years ago have become “brands”
Dangerous Toys and Broken Teeth frontman Jason McMaster was recently interviewed by Mick Michaels for The Cosmick View and the singer was asked quite a few questions about the impact of the internet on music and bands in general.
With respect to whether touring is still a relevant piece of a band’s portfolio with the internet providing access to artists 24/7, McMaster opined: “Hard for startups or bands with waning popularity to tour. It’s expensive. Promotion is expensive. So, you live your dream to how you can afford it. The days of real fans waiting in line or camping out for concert tickets or new releases, are over. It’s killed off a lot of the ritual music once had. But bands we saw years ago, are now brands. It’s a religious experience to see Maiden, Priest, Metallica. You gotta pay for it. Best thing to see, is young people learning rock music on guitar. It gives me hope.”
In terms of how to stay relevant in today’s market, McMaster indicated: “Just try to have a game going. It is very daunting when you think about everybody who has a band or says they have a band and it’s just some guy on the internet. But I try to just keep writing songs and throw them out there and try to just turn all my friends on to it and hope that they’ll turn all their friends on to it.”
You can read the rest of the interview with Jason McMaster at The Cosmick View‘s website.