Bon Jovi Guitarist Richie Sambora Starts A Label

Bon Jovi Guitarist Richie Sambora Starts A Label

July 3, 2010

Bon Jovi Guitarist Richie Sambora Starts A LabelPaul Cashmere of reports: Richie Sambora has started a label but it is not a record label, it is a fashion label.

Sambora has teamed up with 27-year old L.A. designer Nikki Lund for White Trash Beautiful. The collection will go on sale this month in the UK. The pair launched the label in March in California.

The label is currently only for women although White Trash Beautiful dresses Sambora and Jon Bon Jovi. They are the only two men who get to wear the label at this point.

As well as being a designer, Lund is also a musician, moonlighting in her pop rock band Secret Mind.

Sambora launched the label in the UK while he was touring England with Bon Jovi.

Meanwhile Bon Jovi will be in Australia for shows in December.

VIP packages for the shows are on sale now from

The Bon Jovi tour starts in Wellington, New Zealand on December 4.

Dates are:
December 4, Wellington, Westpac Stadium
December 5, Auckland, Mt Smart Stadium
December 8, Perth, Subiaco Oval
December 11, Melbourne, Etihad Stadium
December 14, Brisbane, Suncorp Stadium
December 17, Sydney, Football Stadium

Courtesy of and