BON JOVI OFFSETS LOST HIGHWAY WORLD TOUR WITH NATIVEENERGY:
March 25, 2008
Bon Jovi has again selectedNativeEnergy, a leading provider of high quality carbon offsets and climatecrisis solutions, as the official carbon offset provider for itsinternational Lost Highway Tour. Working directly with NativeEnergy, BonJovi has calculated and offset the carbon impact its 2008 world tour willhave on the climate; offsetting more than 5,000 tons of carbon dioxide fromthe six-month tour.
Bon Jovi’s decision to work exclusively with NativeEnergy was a resultof the offset provider’s commitment to help build new renewable energyprojects by working directly with family farmers across the U.S. The LostHighway World Tour is Bon Jovi’s second tour to be offset by NativeEnergy– the relationship began with the band’s Have A Nice Day World Tour in2005/2006.
“As displayed through Bon Jovi’s efforts, the positive effect thatleaders in the entertainment industry can have in the fight against globalwarming is significant,” says Tom Boucher, President and CEO ofNativeEnergy. “Demonstrating to Bon Jovi’s millions of fans that there areexciting and valuable things we can each do to help build a clean energyfuture will greatly amplify the band’s impact. It makes you realize howmuch we can accomplish if we all pitch in together. “Working directly withBon Jovi, NativeEnergy calculated emissions from touring activities, whichwill be offset through a combination of specific American family farm windand family dairy farm methane energy projects. Accordingly, the LostHighway Tour’s carbon offset of 5,264 tons accounts for:
— Venue electricity use at every performance
— Hotel energy use of both the band and crew
— Private and commercial air travel of both the band and crew
— Fuel consumption by the tour’s buses and trucks
“Through NativeEnergy we are making an investment in renewable energyprojects that we hope will result in efficient alternatives to power ourtours in the future,” says Jon Bon Jovi. “Until then, we want to help thosewho are seeking solutions to a problem we can’t afford to ignore.”
Courtesy of www.prnewswire.com