Bret Michaels’ ‘Rock Of Love’ Finale Attracts Over 5 Million Viewers


October 2, 2007

‘Rock of Love With Bret Michaels’ Attracts 5.4 Million Total Viewers and Takes Top Spot As the #1 Program on Cable On Sunday, September 30VH1’s Total Viewers in Primetime During 3rd Quarter Jump 25% Year-Over-Year

NEW YORK — VH1, a unit of Viacom’s MTV Networks(NYSE: VIA, VIA.B), has ended its 21st consecutive quarter of growth amongtotal viewers with a bang. Sunday night’s (9/30) 9:00 PM finale of “Rock ofLove with Bret Michaels,” earned a 4.0 in the key 18-49 demo, the secondhighest rated telecast in VH1 history.

The episode in which Poison frontman Bret Michaels chose Jess averaged4.1 million viewers in the demo and attracted 5.4 million total viewers.The final episode was the #1 program on cable for the night, as well as the#1 non-sports program on cable for the week. In addition, the finale rankedas the #3 non-sports telecast on ad-supported cable for the entireyear-to-date among P18-49 viewers.

Overall, VH1’s primetime rating for the quarter in the key 18-49 demoaveraged a .5, up +25% from last quarter and a +25% increase over the sametime period last year. “Rock of Love with Bret Michaels” joins four otherseries – “Scott Baio is 45 … And Single,” “Hogan Knows Best,” “Pick-UpArtist” and “What Perez Sez” – in the growing list of VH1 originalprogramming with more than 1 million total viewers this quarter.

For the quarter VH1 ranks #3 among basic cable networks on Sundaynights for viewers 18-49.

— Throughout the quarter, “Rock of Love with Bret Michaels” averaged a 1.4 P18-49 demo rating and consistently ranked among the top programs on all of cable on Sundays. Overall, the series averaged 2.1 million total viewers.
— In its 4th season, “Hogan Knows Best” averaged a 1.2 P18-49 rating for the quarter – the show’s highest rated season ever. It averaged 1.8 million total viewers.
— “Scott Baio is 45 … and Single” averaged a .9 P18-49 rating with 1.0 million viewers in the demo, ranking it among the top 10 programs in its time period on all of basic cable. Overall, the series averaged 1.3 million total viewers.
— “The Pick-Up Artist” took Monday nights by storm. The show averaged a .8 P18-49 rating, +80% higher than the network’s primetime quarter-to- date average. The series averaged 1.2 million total viewers. VH1 Digital

VH1 has also seen significant growth across all of it platforms.Year-to- date, average monthly video streams on have increased 43%.In fact, “Rock of Love” was the most popular show throughout the quarter On Sunday 9/30 and Monday 10/1 alone, video streams of “Rock ofLove” on reached close to 1 million. Additionally, on Monday 10/1,the effects of “Rock of Love” were seen across, as daily uniquevisitors to the VH1 Blog surged nearly 192% from the day before (the top 3most-viewed posts were “Rock of Love”-related) and daily uniques’s new photo hub, where ‘Rock of Love” content was highlightednearly doubled — with growth of 99% — versus the previous day.

VH1 connects viewers to the music, artists and pop culture that matterto them most with series, specials, live, events, exclusive online contentand public affairs initiatives. VH1 is available in 90 million householdsin the U.S. VH1 also has an array of digital services including VH1 Classicand VH1 Soul. Connect with VH1 at

Courtesy of