Diemonds’ amazing experience at the Canadian Juno Awards
Canadian sleaze rockers Diemonds were nominated this year for a Juno Award for “Heavy Metal Album of the Year” with respect to their album Never Wanna Die, which was released in Japan on August 5, 2015; in Canada on August 14, 2015; and, elsewhere in the world on September 4, 2015. Never Wanna Die ended up as the #3 album on Sleaze Roxx’s Top Ten Albums of 2015 and #8 on the Sleaze Roxx Readers’ Top 20 Albums of 2015.
The prestigious Juno Awards is the Canadian equivalent of the Grammy Awards and has been dubbed as the “Canadian Grammys” in the past. It has evolved from an industry awards event to a week long festival encompassing both public-facing fan events and industry/networking opportunities featuring a diverse array of Canadian artists and emerging talent. The 45th annual Juno Awards was held this year from March 28 to April 3, 2016 in Calgary, Alberta, Canada.
Montreal, Quebec based melodic death metal band Kataklysm ended up winning the Juno Award for “Heavy Metal Album of the Year” for their album Of Ghosts and God.
Speaking exclusively with Sleaze Roxx, Diemonds‘ guitarist and founder C.C. Diemond looked back on the sleaze rockers’ Juno Awards experience. With respect to when Diemonds found out that Never Wanna Die was being nominated for a Juno Award, C.C. Diemond stated: “We were invited to the nomination ceremony. So we suspected something was up. But when they announced our name, our jaws dropped. Crazy feeling to be a part of something so respected.” In regard to the experience itself, the highlights and favorite people that the band got to meet, C.C. Diemond advised: “We were treated very very well. Limo rides, fancy gala dinners & amazing hotels. Met a lot of modern stars and legendary artists. Walked the red carpet next to Nickelback. Met Tom Cochrane. Partied with Death From Above 1979. And [Diemonds singer] Priya [Panda] even got to join Kardinal Offishall on stage for a couple songs at a private after party.
C.C. Diemond was also asked about the importance of the Juno Awards recognizing a “Heavy Metal Album of the Year” to which he stated: “It’s an honor to be recognized along side so many talented artists. We were very thankful that they have included heavy metal in the awards the last few years. We hope it’s the sign that more recognition for heavy aggressive guitar based music is on the horizon.” Finally, in regard to what Diemonds took away from their Juno Awards experience that will help them in the future, C.C. Diemond commented: “Overall we took away a new respect for all the music that comes out of Canada. This year was a record breaking year for Canadian artists dominating the US charts. We’ve always loved and admired our classic Canadian bands that we all know and love. But it was eye opening to see all the different genres and styles come together and celebrate each other. We made a lot of new friends and connections as well as were hugely inspired. We will remember this forever and it will have a lasting affect on us for sure.”