Gene Simmons To Fire Up His Indy Game Face


July 12, 2008

Joanne Ireland of The Edmonton Journal reports that Gene Simmons, the fire-breathing, tongue-wagging bass guitarist from KISS, is going to be in Edmonton to rev up the inaugural Indy.

Maybe Simmons just wants to rock and roll all night and race every day of this event. And he’ll probably sign a few books while he’s at it.

Henrietta Tiefenthaler, editor of Phoenix Books & Audio, confirmed on Friday that the rocker will indeed be in Edmonton in two weeks time. The actor/musician/author/tireless entrepreneur is going to tie in a book signing while he doubles as the grand marshal of the race.

The Rexall Edmonton Indy runs July 24-26.

Last July, motorspots legend Mario Andretti served as the grand poobah at the Champ Car event. This weekend, at the Firestone Indy 200 in Nashville, Predators goaltender Dan Ellis will fill the role. The netminder proclaimed he was jacked about the chance to not only hang out at the track, but that he’d have the chance to grab the mike and roar: “Drivers, start your engines” — not unlike Simmons.

Back in 2006, Simmons and marketing partner Richard Abramson signed a deal to promote the Indy Racing League. Out of that deal came the circuit’s signature song, I Am Indy, co-authored by Simmons and BAG.

Simmons was in New York on Friday to promote his latest publication, Ladies of the Night: A Historical and Personal Perspective on the Oldest Profession in the World.

Courtesy of