Gene Simmons Writes The Foreword To ‘Rock To The Top’ Book


March 3, 2008

Classic Business Advice Set to the Tune of Rock and Roll!

“I never went through Houston without a trip to see Dayna. She was as much as part of Texas rock and roll as any musician. Fortunately, she has only told half the stories in this book!” –Sammy Hagar (Montrose, Van Halen, The Wabos)

In the new book Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars by rock radio personality Dayna Steele, Gene Simmons, founding member of the legendary band KISS says “Rock and roll is hard work. To be successful you have to treat it like a business.”

Having worked with author Dayna Steele in the past, Simmons was the perfect choice to write the forewordto Rock to the Top saying, “Rock stars may know how to live it up, but to get to the level where KISS is, requires sacrifice and business savvy. Dayna has spent years learning and developing business practices that she’s just giving away in this book.”

A top female rock and roll on-air personality, Steele spent years traveling the globe and interviewing countless bands and rock stars like Mick Jagger, Keith Richards, Ozzy Osbourne, David Bowie, Steven Tyler, Bruce Springsteen, Sammy Hagar and Bono . . . to name just a few!

The great music and insights bestowed upon Steele by these rock legends were what helped her compose this symphony of lessons about the importance of passion, confidence, organization, networking, knowledge,the need for appreciation and the power of a brand.

Best known as Houston’s “First Lady of Radio” Steele–since leaving the airwaves–has gone on to head up a successful marketing and public relations firm, a space-related e-commerce company and an online community for girls destined to be tomorrow’s leaders, scientists, mathematicians and engineers.

Rock to the Top is as much a business book as it is a romp through backstage anecdotes with the likes of Aerosmith, Van Halen and KISS. An added bonus are the photos peppered throughout the book featuring Jon Bon Jovi, Sting and more . . . all from the author’s personal collection.

Rock To The Top

Title: Rock To THe Top
Author: Dayna Steele
Category: Business/Rock Music
ISBN-13: 978-1-934812-06-8
Paperback: $17.95 US, $19.95 CAN
Available at:

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