Jay Jay French to release memoir / business book ‘Twisted Business: Lessons From My Life In Rock ‘n Roll’

Jay Jay French to release memoir / business book ‘Twisted Business: Lessons From My Life In Rock ‘n Roll’

Twisted Sister founder and guitarist Jay Jay French will apparently reveal more of his business lessons to the world in his “bizoir”, a part memoir / part business primer, titled Twisted Business: Lessons From My Life In Rock ‘n Roll, which will be released on September 21, 2021. French has co-authored his new book with his mentor Steve Farber.

Wikipedia summarizes French‘s career as follows (with slight edits):

Jay Jay French (born John French Segall, July 20, 1952) is an American guitarist, manager, record producer and founding member of the heavy metal band Twisted Sister. He is a columnist, author and motivational speaker who oversees licensing and intellectual property rights for the Twisted Sister brand.”

Wikipedia states the following in part about Twisted Sister (with slight edits):

Twisted Sister was an American heavy metal band originally from Ho-Ho-Kus, New Jersey, and later based in Long Island, New York. Their best-known songs include “We’re Not Gonna Take It” and “I Wanna Rock”, which had music videos noted for their sense of slapstick humor.

Twisted Sister evolved from a band named Silver Star, and experienced several membership changes before settling on a classic line-up consisting of Jay Jay French (guitars), Eddie “Fingers” Ojeda (guitars), Dee Snider (lead vocals), Mark “The Animal” Mendoza (bass), and A. J. Pero (drums) in 1982 which recorded four of the band’s first five albums. Twisted Sister‘s first two albums, Under The Blade (1982) and You Can’t Stop Rock ‘n’ Roll (1983), were critically well-received and earned the band underground popularity. The band achieved mainstream success with their third album, Stay Hungry (1984), and its single “We’re Gonna Take It”, which was their only Top 40 hit on the Billboard Hot 100. Their next two albums, Come Out And Play (1985) and Love Is for Suckers (1987) did not match the success of Stay Hungry. Twisted Sister disbanded in 1988.

The band briefly reunited in the late 1990s before permanently reforming in 2003. The band released two more albums: Still Hungry (2004), a re-recording of their third album, and the Christmas album, A Twisted Christmas. Following Pero‘s death in 2015, the band embarked on a farewell tour and broke up again upon the tour’s completion in 2016.

Although Twisted Sister is sometimes regarded as glam metal due to its use of makeup, Snider considers the term to be inappropriate. Twisted Sister is also ranked No. 73 in VH1’s 100 greatest artists of hard rock.”