Mötley Crüe’s audience has reportedly changed from 64% ages 45 to 59 to 62% ages 18 to 45
The main reason that Mötley Crüe have given for “blowing up” their cessation of touring agreement concluded back in January 2014 was that there was a “relentless demand” from a whole new generation of Crüeheads.
In a recent interview with Forbes, Mötley Crüe manager Allen Kovac discussed the reasons why the band has decided to tour again and is embarking on The Stadium Tour along with Def Leppard, Poison and Joan Jett & The Blackhearts.
Kovac indicated: “There’s a demand that we could see from data and streaming, where the audience changed and the streaming went up 600% when the film was out and has stayed up 300%, and will stay there because their followers tripled…. And that’s what you’re aiming for. You’re aiming for followers. Not quick playlisting or radio airplay.”
Forbes noted as following in its article: “In Mötley Crüe’s case, the securing of their masters and re-release of their classic albums helped them evolve into a legacy act capable of packing arenas for decades. Actually, make that stadiums. With the success of Netflix’s biopic The Dirt, adapted from the band’s debaucherous memoir of the same name, Mötley Crüe’s audience has shifted from 64% ages 45-to-59, to 62% ages 18-to-45. Many young fans—including the actors portraying the band members in the film—never got a chance to see the group live, which compelled Mötley to destroy their cessation of touring agreement and hit the road again next year on The Stadium Tour with Def Leppard, Poison and Joan Jett. The trek sold more than 700,000 tickets in its first weekend and broke the record for the fastest sellout at Milwaukee’s Miller Park.”
You can read the rest of the article / interview with Allen Kovac at Forbes‘ website.