News Segment


March 20, 2005

Rock The Cure is a fund and awareness raising charity that aims to help collect money through the online auctioning of personalized celebrity designed Gibson guitars. The cause? To raise money to fund breast cancer research and help fight the disease.

Guitar giant Gibson have donated 50 Gibson Les Paul SG Special guitars to be made over by the unique designs of any willing celebrities.

Many big names have joined the cause already by adding their own special guitar designs to the auction – most recently Black Sabbath’s Tony Iommi.

He joins a list of compassionate high profile celebrities including Sheryl Crow Rod Stewart, Ellen DeGeneres, Melissa Etheridge, David Carradine, Mick Fleetwood, Joe Perry of Aerosmith, Brian Johnson of AC/DC, Billy Morrison & Camp Freddy and No Doubt.

The live “Designer Gibson Guitar Auction” begins at the Los Angeles Hard Rock Cafe on May the 3rd at 8:30, and is for invited guests only. However, the online auction starts on April 24 and is open to any game bidder at

Courtesy of