News Segment


October 6, 2006

NEW YORK, — Kenneth Cole Fragrances announcedtoday that Jon Bon Jovi will appear in the campaign to introduce their newfragrance, R.S.V.P. It will be available at Kenneth Cole New York retailstores and select Saks Fifth Avenue stores beginning November 2006, andother department stores January 2007. The fragrance will be part of anongoing collaboration between Kenneth Cole and Jon Bon Jovi to raiseawareness about homeless issues. R.S.V.P. is the latest offering fromKenneth Cole Fragrances, which includes the top-selling Kenneth Cole Blackand Kenneth Cole Reaction.

Catherine Walsh, Senior Vice President of American Fragrances for CotyPrestige says, “Jon Bon Jovi’s charismatic persona embodies the spirit ofthe R.S.V.P. fragrance collection — masculine, empowered, and inspired. Asa celebrity who utilizes their place in the spotlight to help others, hisinvolvement with the Kenneth Cole brand is what R.S.V.P. — and KennethCole himself — is all about: responding to the cause and giving back.”

The ad campaign for the R.S.V.P. fragrance will feature Jon Bon Joviand will appear in print and on television in January 2007.

A portion of the proceeds from the sales of R.S.V.P. will be donated tothe Philadelphia Soul Charitable Foundation — an organization that existsto combat issues that force families and individuals into economic despairby the creation of programs and partnerships that break the cycle ofpoverty and homelessness.

Jon Bon Jovi’s collaboration with Kenneth Cole also includes apreviously announced limited-edition jacket collection designed by thepair, which is available this November at Kenneth Cole New York retailstores and Saks Fifth Avenue stores. Pre-sale orders for the jackets arebeing taken online at, with proceeds benefitingHELP USA.

For information on Bon Jovi and Kenneth Cole please visit: and

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