News Segment


February 5, 2007

In support of their on-going campaignto help the homeless, Jon Bon Jovi and Kenneth Cole are launching the”R.S.V.P. to HELP” online auction to raise money for charity. The 10-dayeBay auction, which runs from February 5 at 4 PM PST/7 PM EST to February15, features twenty-six one-of-a-kind experiences and is a continuation oftheir successful event held last week in New York City. All proceeds fromthe online offering will benefit Habitat for Humanity, HELP USA and thePhiladelphia Soul Charitable Foundation. To view the items or place bids,log onto

“Once an idea becomes action, an energy is created that can becontagious,” says Jon Bon Jovi, whose global rock icon status is offset byhis commitment to the working-class community where he grew up. “People whowant to help — or who need help — get discouraged because they don’t knowhow to take the first step. I’m trying to make it a little easier byconnecting the people with something to give with the people in need. Whenthe connection is made, whatever town you call home becomes a betterplace.”

The Internet auction boasts several exclusive and highly sought afterpackages, including a Saturn OUTLOOK(TM) designed by Jon Bon Jovi andKenneth Cole. This one-of-a-kind vehicle features a special exterior colorin carbon flash metallic, embroidered seats with Jon Bon Jovi and KennethCole logos, 19″ Chrome wheels and a chrome side assist step. TheOUTLOOK(TM) is loaded with a Jon Bon Jovi entertainment package, including3 built-in DVD players, Jon Bon Jovi DVD, and a pre-loaded iPod with BonJovi music, as well as a Kenneth Cole “getaway package,” consisting ofleather luggage, leather key ring and sunglasses.

Habitat For Humanity has generously offered up two “build slots” duringthe Jimmy Carter Work Project 2007, which takes place in Los Angeles fromOctober 28 – November 2, 2007. The highest bidder will also receive airfarefor two courtesy of Delta Airlines, two tickets to a small VIP receptionwith the President and Mrs. Carter during the same week, as well as twotickets to opening and closing ceremonies.

The “R.S.V.P. to HELP” auction contains something for everyone! Musiclovers will have the opportunity to bid on experience packages with theirfavorite artists, including Christina Aguilera, Justin Timberlake andAerosmith. Sports fanatics can vie for unique experiences, including suitesfor the bidder and friends to see the New York Giants, Detroit Pistons, LosAngeles Lakers and other top sports teams. Fashion gurus will find manydream items, such as a package of five designer handbags and tickets to amenswear fashion show during New York Fashion Week. Travel aficionados canbid on several luxurious vacations, which will take them to places likeGermany, London and Cancun.

Jon and Kenneth have already raised in excess of $1,000,000 through the”R.S.V.P. to HELP” campaign. On January 25, they co-hosted a benefit atTribeca Rooftop in New York City, where the live auction alone raisedupwards of $750,000. In addition, a portion of proceeds from the sales ofKenneth Cole R.S.V.P., the new men’s fragrance manufactured by Coty Inc.,will be donated to the three charities. The sales of a limited-editioncollection of Kenneth Cole/Jon Bon Jovi designer jackets will benefit HELPUSA.

“I am honored to collaborate with Jon on such a heart-warming projectas R.S.V.P. to HELP. We have the same vision of helping those lessfortunate and the partnership just works,” says Kenneth Cole.

For more information about the “R.S.V.P. to HELP” campaign and theonline auction, please visit

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