News Segment

POISON’S BRET MICHAELS TO ADMINISTER A DOSE OF LOVE ON NEW REALITY SERIES:

February 13, 2007

Hot on the heels of VH1’s recordbreaking hits, “Flavor of Love” and “I Love New York,” comes a fresh newtake on this wildly exciting relationship show. Known as the bandana-clad,blue- eyed lead singer/songwriter from one of today’s legendary rock bands,Bret Michaels has been handpicked by VH1 and producers Mark Cronin & CrisAbrego to take this series to all new heights of rock-n-roll insanity! Thehard-rockin’ Poison front man is looking for a woman who can truly keep upwith his rock-n- roll lifestyle and not become jealous of his one truepassion — performing which has been the reason for and destruction of mostof his relationships. As VH1’s hottest eligible bachelor, a bevy ofbeauties will vie to win his heart in the new series “Rock of Love withBret Michaels” premiering in July.

With twenty years of continuous multi-platinum success, sold-out toursand a couple of high-profile relationships that never led to the altar,Michaels is ready to wear his heart on his sleeve. The series will focus onthe never- before-revealed private side of Michaels. With that said, thecasting executives have received an overwhelming response from female fansof all ages. Residing with Michaels in his Los Angeles rock palace, thesewomen will be tested on their devotion to him and their love andunderstanding of all that is rock-n-roll. To help narrow the field,Michaels will put these women through various challenges. The ladies whowin these challenges will join Michaels on some wild and exclusiveexcursions, while those who can’t hang like true backstage VIPs will beescorted out in bona fide rock star fashion.

Whether it’s partying on the tour bus, jetting-off to a sun-kissedbeach, or hanging with Michaels’ celebrity friends, this 10-part seriesfollows these lucky ladies on the rollercoaster ride of their lives.They’ll all get a taste of living the rock star life, but in the end, onlyone lucky lady will win an all access pass to his heart.

VH1.com and VSPOT, VH1’s broadband channel (http://vspot.vh1.com) willbe home to show information, exclusive video content and sneak peeks of theseries beginning this summer. For additional information on Bret Michaels,please visit http://bretmichaels.com.

VH1’s “Rock of Love with Bret Michaels” is created and executiveproduced by Mark Cronin and Cris Abrego for Mindless Entertainment and 51Pictures, who also produce the record-breaking “Flavor of Love,” “I LoveNew York,” “The Surreal Life” and “My Fair Brady.” Ben Samek also executiveproduces for the company. The production teams’ programming launched VH1into their highest ratings ever and their ratings continue to outperformtheir previous successes.

Jeff Olde, Jill Holmes, Kristen Kelly, Leah Horwitz and MichaelHirschorn oversee the series for VH1.

Courtesy of www.prnewswire.com