News Segment


March 13, 2007

The Red Hot Chili Peppers have teamed up with actor/comedian Chris Rock on the video for “Hump de Bump” — the upcoming fourth U.S. single from the band’s multiple-Grammy winning, double-platinum album “Stadium Arcadium.” Rock directed the clip, which was shot on the Los Angeles set of the comedian’s CW show “Everybody Hates Chris.” The video will debut on MTV’s TRL on March 14th and be available online as well, and will be available via digital retailers on March 20th.

The pairing was hatched one night when Rock, a longtime friend of Chili Peppers’ frontman Anthony Kiedis, was having dinner with the band’s producer Rick Rubin. “We were talking about the album and I commented to Rick that their videos are very arty,” Rock recalls. “I said, ‘They need to do a straight down-the-middle party, girls, ass-shaking, Rolling Stones-type video.’ Rick told Anthony what I said, so Anthony pages me and asks if I’d like to direct the video. I said, ‘Okay, I’ll direct it, but you have to agree to be the only white people in the video.’ He laughed and said, ‘Sure, because it’s going to look different.'”

In keeping with the funky retro flavor of the track, the clip is set at a block party in Brooklyn, where the band members mingle with people from the neighborhood, cheerleaders, and a full marching band. Nearby, old men play dominos as a group of young men drum on plastic buckets. In another scene, the band rides down the street in an apple-green low-rider car.

“Shooting this video was so great,” Chili Peppers’ bassist Flea says. “I was on set all day and only stayed in my trailer for one minute.” Adds guitarist John Frusciante: “It was the first time I’ve ever wanted to hang out on the set.”

Stadium Arcadium took home four 2007 Grammy Awards last month, including “Best Rock Album,” “Best Rock Song,” “Best Rock Performance By A Duo or Group,” and “Best Boxed Or Special Limited Edition Package.” Red Hot Chili Peppers just completed their U.S. headlining tour with Gnarls Barkley, and will visit Japan and Australia, headline Coachella on April 28th, and then return to Europe in June.

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