LOVERBOY IS “BACK FOR MORE”:
April 25, 2007
VANCOUVER, British Columbia — One ofCanada’s most popular bands, “Loverboy,” is back, and has just released anew single to radio exclusively through Destiny Media Technologies’ (OTCBulletin Board: DSNY) Play MPE digital distribution system on Tuesday,April 24.
Loverboy rocked the world in the 1980s with several platinum hits,including “Working for the Weekend,” “Turn Me Loose” and “When It’s Over”among others. A new album, entitled “BACK FOR MORE”, is due out fromRockSTAR Music in June. Loverboy’s new single; “The One That Got Away” isone of the first tracks to utilize the Play MPE system since its freshlaunch in Canada.
“We have seen the power and reach of Play MPE in its application in theUS, and for our brand new single we wanted to hit the ground running,” saidLoverboy lead singer, Mike Reno. “This album is going to blow our fans away– both old and new alike!”
“When we needed to get this huge new single out for Loverboy, goingwith Play MPE was the obvious choice,” said Michael Hektoen, President,RockSTAR Music. “No other service has the radio industry’s loyalty likeMPE. We wanted to be positive that our contacts at stations get this track,and this was the surest path.”
Play MPE launched in Canada on Monday, April 23rd. The Canadian launchfollowed several years of exponential growth and success of MPE in the USmarket as well as adoption by major record labels and radio in everyformat.
“Having Loverboy release their new Canadian single exclusively throughour service is a great honor,” said Dean Ernst, VP of MPE Operations. “Withthe Play MPE System, radio stations across Canada will have immediateaccess to one of the most anticipated tracks in the year.”
The Play MPE system delivers extremely high quality music, graphics andsong data directly to authorized computers in a locked format thatrecognizes whether the machine has been registered with the system. If thelabels allow the content to be burned to CD or exported, a proprietarypatent pending forensic watermark, which survives analog duplication andcompression is embedded into the song. This mark identifies the originalsource if copies are made.
The MPE system is used by over 800 record labels, including UniversalMusic Group, EMI Music Group, Sony BMG and Warner Music Group. 42,000 songshave been sent to radio stations and other trusted recipients since launch.
Canadian users can request an account at http://www.plaympe.com/
Courtesy of www.prnewswire.com