News Segment


June 7, 2007

Rock legend meets the greatest thinker on military strategy ever! A perfect pairing of the 2,500-year-old Chinese master and the contemporary mogul of rock music, the creator of KISS.

As a modern stategist of today’s entertainment wars, GENE SIMMONS has few equals. Over his nearly-forty-year career in show business GENE SIMMONS has fought countless battles, avoided even more (Sun Tzu would approve) and emerged victorious nearly every time.

Now, GENE has updated one of the most famous manuals on tactics ever written, interpreted it for a contemporary audience, and added his novel observations. GENE SIMMONS’ The Art Of War will take its place as the essential guide book for the 21st century warrior, no matter what the kind of battles being fought are.

GENE SIMMONS is the author of two New York Times best-selling books, KISS and Makeup (Crown) and Sex Money KISS (Simmons Books/Phoenix Books). He is the founder and publisher of two magazines: GENE SIMMONS TOUNGE and GENE SIMMONS GAME. He is president of his own record label, Simmons Records. He is the start of two reality shows, GENE SIMMONS Rock School on VH1 and GENE SIMMONS Family Jewels on A&E; and created/executive produced the cartoon hit My Dad the Rock Star (Nickelodeon) and created Mr. Romance for Oxygen. He co-founded Simmons Abramson Marking, which just took over worldwide marketing and branding for the INDY Racing League.

Courtesy of