Nordic Union release video for “It Burns”

Nordic Union release video for “It Burns”

Nordic Union featuring the all-star duo of Pretty Maids‘  lead vocalist Ronnie Atkins and hotshot Swedish producer and guitarist Erik Martensson (Eclipse, Ammunition, W.E.T) have released a video for their new song “It Burns” from their upcoming sophomore album Second Coming, which will be released via Frontiers Music Srl on November 9, 2018.

The group’s “Biography” on its Facebook page states (with slight edits):

Nordic Union is the successful collaboration, built by Frontiers president Serafino Perugino, between singer Ronnie Atkins of the legendary Danish hard rock institution Pretty Maids and the up-and-coming Swedish songwriter and producer Erik Martensson of Eclipse and W.E.T. fame. The partnership between the two Scandinavians came about sometime in 2015 when Atkins was sent a bunch of demos put together for him by Martensson. The enthusiastic reaction from Atkins sparked a brand new musical alliance that culminated in Nordic Union’s self-titled debut album, which was released in January 2016.

Musically, the duo presented a hybrid of the more melodic aspects of Pretty Maids’ sound mixed with elements of Eclipse, Talisman, and W.E.T., while still possessing it’s own identity.

Following requests, more like demands, from fans for a follow up to the debut, the two musicians decided to give Nordic Union another go. “Second Coming” will land soon, much to the delight of melodic rock fans worldwide.

Ronnie Atkins says, “I feel great about this new album! Whereas the first album was a bit of a “pilot project“, since we didn’t really know each other that well, this time it was more of a collaboration since we talked a lot about the direction of the individual songs, as well as me being more involved in the songwriting, though mainly lyrically. The first album turned out quite well and I still think it’s a great debut, to be honest. But from when we decided to do a second one, we kind of agreed to not just copy the first album, but without stepping too far away from the original formula and I think we succeeded in that. “Second Coming“ is a bit more mature, so to speak. A bit deeper, melancholic if I may say so, but still with great melodies and hooks! More unified, really and I’m pretty convinced that those who liked the first one will dig this one too.”

Every aspect of the new album screams QUALITY. The songwriting is of the highest standards, the musicianship faultless, and the production top notch, crisp, and clear as a bell. Ronnie Atkins continues to improve with time as he definitively demonstrates throughout the album that he knows how to use his voice effectively at any given point in a song. And, of course, Erik Martensson‘s songwriting, guitar playing, and production abilities are now legendary based on his growing body of undeniable work with the likes of Eclipse, W.E.T., Ammunition, and more. Erik‘s immense talent is on display here as he handles the lead and rhythm guitars, bass, keyboards and backing vocals. He recruited his Eclipse and W.E.T. bandmate Magnus Ulfstedt to handle drums, whom delivers a stellar performance, as usual.

Says Martensson, “[w]ith this album we took the bits and pieces that what we liked on our debut album and used those as a starting point when we started to write. What we aimed for was to create our own sound and identity and I think we achieved that goal. There are Nordic folk music influences, a bit of melancholy, and absolutely packed with melodies. I love how it turned out. Also, Ronnie Atkins is a fantastic singer and it’s truly an honor to have the opportunity to work with him.”

Heavy riffs, soaring vocals, thumping beats, and a grand ballad… this album has it all and flows perfectly with songs that are memorable, rocking, and of course, melodic. Prepare to delight your ears with a killer new album from the sensational Nordic musical alliance known as Nordic Union!”

Nordic Union‘s “It Burns” video:

Nordic Union – “It Burns” (Official Music Video)

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