GIBSON GUITAR’S LIMITED EDITION SLASH SIGNATURE SERIES IN STORES TUESDAY:
March 31, 2008
Guitar retailers across theworld are about to offer consumers an unprecedented opportunity to own avery limited Gibson or Epiphone Slash Signature model guitar. The limitededitions of each model roll out exclusively on Tuesday, April 1, 2008.Three very unique models of the Slash signature Les Paul guitar from GibsonCustom, Gibson USA and Epiphone will be released simultaneously around theworld at 5 PM US EST at select dealers and will not be reproduced oncethey’re sold out.
Each of the three guitar models have been designed and produced inclose co-operation with the legendary Velvet Revolver guitarist Slash,offering consumers the once-in-a-lifetime chance to own a guitar inspiredby the iconic rock legend himself. All of the models will combineindividual design features with Slash’s own personal touches to create anunparalleled instrument destined to become another instant classic. TheGibson Custom Shop Inspired By Slash VOS Les Paul model comes with aredemption form for an exclusive leather jacket with a custom interior logolabel, a custom shop case with Slash logo artwork and a certificate ofauthenticity. The Epiphone Slash Les Paul Standard Plus Top will includethe new Slash autobiography, custom hard case, custom strap and picks and anumbered certificate of authenticity. The Gibson USA Slash Les PaulStandard comes with a special limited edition case with white interior andSlash designed logo, as well as a certificate of authenticity.
“I have always been a Les Paul player and am very proud to have my ownrange produced by Gibson and Epiphone, the makers of the world’s greatestguitars,” says Slash. “I hope that musicians and fans around the worldenjoy them as much as I do.”
As part of the launch of these guitars, Slash has been popping upacross the country in all forms and will continue to do so during the weekof the release. A series of secret photos will be released each day for thefive days leading up to the April 1st launch date. Slash’s famous top hatwill show up on various subjects around the world in famous destinations.Over 50 Slash look-alikes recently ran the L.A. Marathon in a “Dash forSlash” campaign and the Hollywood Guitar Center at 7425 Sunset Blvd. willdon four oversized photos of the rock icon himself armed with his newestguitar models. Guitar Center has never before put up multiple images of asingle artist outside any of its locations nationwide. On April 1st thephotos will be officially installed as part of the launch of these veryspecial Slash Signature model guitars. Major media coverage of the VelvetRevolver concert in Amsterdam on April 1, 2008 will also serve as platformsfor the promotion.
Also in conjunction with the launch, Gibson has introduced a micrositeon Gibson.com and Epiphone.com that provides an inside look at the upcominglimited edition Slash signature guitars at http://www.gibson.com/slash.Along with an in depth look at all three models, users can access some ofthe most comprehensive biographical information on Slash available on theweb, including the first chapter of his best-selling biography, an overviewof his life and music, details on his arsenal of Les Pauls, exclusiveinterviews and audio clips, tips on how to achieve the Slash tone, and muchmore. Gibson has also announced a Slash YouTube video contest, giving fansthe chance to win a Slash Inspired by Les Paul Standard Vintage OriginalSpec Custom model.
Hi-res images of each model can be found athttp://www.gibson.com/press.
Slash and Velvet Revolver are currently on a world tour promoting theirsecond album “Libertad”. For tour dates please check the band’s website:http://www.velvetrevolver.com.
Courtesy of www.gibson.com