South of Eden unleash video for title track of debut EP ‘The Talk’
Columbus, Ohio, USA based rockers South of Eden consisting of lead vocalist Ehab Omran, lead guitarist Justin Young, drummer Tommy McCullough and bassist Nick Frantianne have released a video for the title track of their debut EP The Talk.
Tag Publicity‘s press release indicates (with slight edits):
“On the video, which was premiered by Rolling Stone, the band said: “This video ties all the ideas from the record together. Distorted views, unclear agendas, the masses following along and a sense of unsettling tension. All accompanied by a mixture of emotions, moods and lights. ‘The Talk’ was a lot of fun to shoot and quite a strange experience! The pandemic has changed a lot all over the world, and here in Ohio, the laws are very strict on social distancing. When it was time to start planning a video, we knew a lot of work and research had to be done to ensure the video came out exactly how we envisioned it and that all of the guidelines were met. Temperature on arrival, masks, social distancing, the whole nine-yards. Kinda hard to read the cameraman’s face when you can’t see it! The craziest part was the director was monitoring on a zoom call from a different state! Everyone did such an awesome job and were so professional about it, it ended being an awesome experience. I’m interested to see what the world looks like when it opens back up again.”
Flaunting towering vocals and wild guitar solos the quartet challenge rock ‘n’ roll to its very core with a timeless approach and 21st century swagger. They preceded the EP with the single “Dancing With Fire.” The song already captured top spots at Spotify’s New Noise, Apple’s Breaking Rock, and Amazon Music’s Breakthrough Rock & Fresh Rock playlists and received critical acclaim from Loudwire, Louder, Guitar World and more. The official music video shows the band in their element on the road and showcases their unparalleled performance ability.
“We’re a band that writes, records, and plays like the pioneers of rock before us. We aren’t looking to bring anything back, but instead to remind people what rock n roll means. No rules. This music represents what we believe is real, raw music. No click tracks and triggers or copy and paste bullshit. Just a bunch of hippies in a room.”
South of Eden (formerly Black Coffee) are: Ehab Omran [lead vocals, acoustic guitar], Justin Young [lead guitar, vocals], Tom McCullough [drums], and Nick Frantianne [bass]. The Columbus, Ohio quartet have already performed alongside everyone from the Foo Fighters to System Of A Down, and invite you to join them on their journey of looking at rock ‘n’ roll through a modern lens.
“We want to open up the doors for rock in the modern era,” exclaims Ehab. “We want to sound the way we hear rock in our heads— vintage with a sprinkle of today. We try to give listeners the feeling of discovering the genre for the first time. We think now is the moment to be a rock band.”
The band has already paid their dues to reach this point. Growing up in Columbus, Ohio, the band formed by combining their passions and uniting over their love of music. Originally from the country of Jordan, Ehab primarily listened to the Arabic music his parents would play, in addition to superstars like Michael Jackson, Phil Collins, and James Brown. After coming to America, he was introduced to a wider range of music that inspired him: eighties and nineties rock including Guns N’ Roses and notably Queen. Just like Freddie Mercury’s parents, Ehab’s parents didn’t agree that a life in rock ‘n’ roll was the best thing for their son. However, as he met the rest of the band, his dream became a life affirming reality.
Ehab and Nick performed together in various bands (channeling Iron Maiden, Red Hot Chili Peppers, and Alice In Chains) and eventually joined Justin and Tom who had been working on their own band (influenced by Van Halen and Black Sabbath). Justin, who was at the time attending Berklee College of Music, describes first writing with Ehab and noted “The first jam was crazy. He came over with Tom and just listened for a while. We had the riffs to songs, and he just immediately started singing. Here I had gone to music college to find people I could mesh with stylistically, only to come back home and find that my best friend and a singer that I had already known about were all I needed!”
This newfound discovery lead to a fast-paced evolution. As Tom noted, “We didn’t have a bass player, bass amp or a bass! Ehab wrote most of the bass lines on guitar and we grooved so well. We were a band for like a week before we had booked our first show two weeks out. We ended up borrowing equipment and we became a band.” As they continued to tour, they crossed paths and shared bills with Puddle of Mudd, Red Sun Rising and recently graced the main stage of Sonic Temple and Epicenter in 2019. That very same year, Jason Flom caught wind of the band and signed them to Lava Records.
When it came to recording, they honor the methods of those who come before them and “tape in a vintage way, with no click track, pitch correction, copy-paste, or any of that nonsense.”
The musicians headed to Los Angeles to record with legendary Grammy® Award-winning producer Greg Wells [Adele Twenty One Pilots, Deftones]. “When I first heard the band, it had its own original identity,” explains Greg. “That was something I had waited years to find. I emailed them back saying, ‘I want to be your Mutt Lange’.”
Ehab notes “It’s a mixture of a lot of things. We’re ‘classically rock’ influenced, but listen to so many different genres and eras that there are a lot of different feelings in our music.”
On the lead single, Ehab describes “We knew we wanted our first release to showcase our personalities, both in the music and the visual. “‘Dancing With Fire’ is just that; personality. It’s a song about conflict, and to us that conflict is being a bunch of twenty-two-year-olds attempting to make it as a rock band in unprecedented times. We’re excited to see how people interpret the song into their own lives.”
“When you hear us, I want you to walk away thinking, ‘That was honest and different’,” Ehab leaves off. “We’re just doing what we do. We’re proof you can do anything you want and shouldn’t compromise your dreams.””
South of Eden‘s “The Talk” video: