‘The Side Show With Nikki Sixx’ Premieres On July 10th
July 6, 2010
“The Side Show with Nikki Sixx” will premiere on L.A.’s most-talked-about radio station, 98-7fm, on Saturday, July 10 from 8 – 10 a.m. The nationally syndicated weekend program from Premiere Radio Networks spotlights the internationally renowned rocker in his role as radio host and tastemaker. In addition to featuring chart-topping music each week, Sixx spotlights new and emerging artists, talks with guests from all areas of entertainment, and shares his personal new music picks.
Sixx stated, “Los Angeles has been my home since the days even before Motley Crue, so I am beyond excited that ‘The Side Show’ has found a home at 98-7fm. This is the station I listen to – my friends listen to it, my family listens to it. It’s the station I wanted to be on and I’m psyched to get started.”
Jennifer Leimgruber, SVP of programming for Premiere Radio Networks stated, “The debut of ‘The Side Show with Nikki Sixx’ on 98-7fm is a major milestone. When you’ve got a great host and a great show, you want to share it with the people you know will love it. 98-7fm is one of the most-listened-to Alternative Rock radio stations in the country, so we are excited to connect with this expansive lifestyle audience every week.”
98-7fm Program Director, Julie Pilat says, “‘The Side Show with Nikki Sixx’ is a great fit for us. Nikki is super creative and passionate about music and his show, PLUS he’s home grown here in L.A. The audience will really relate to him. At 98-7 we are all about trying new things and offering innovative programming, so we are excited to be able to bring this show to our listeners on Saturday mornings.”
98-7fm will also host an official launch party for “The Side Show with Nikki Sixx,” where listeners will have the chance to hang out with Sixx and the rest of the 98-7 air staff, along with some surprise celebrity guests. More details to be announced.
About “The Side Show with Nikki Sixx”
Since launching last February, “Sixx Sense with Nikki Sixx” and “The Side Show with Nikki Sixx” are fast becoming the place to hear it first for guests from all walks of life, including rock royalty, the first man on the moon, authors, actors and everyone in between. Dave Grohl, Jared Leto, Lemmy Kilmister, Perez Hilton, Kat Von D, CSI creator Anthony Zuiker, Four Agreements author Don Miguel Ruiz, Dog The Bounty Hunter and others have joined Sixx and his co-host Kerri Kasem for their special brand of conversation. In addition, they’ve world-premiered albums and songs for artists and bands like Buckcherry, Drowning Pool and Slash and hosted the announcement for this summer’s OZZFest.
“The Side Show with Nikki Sixx” is a two-hour original weekend program. Nationally syndicated by Premiere Radio Networks, it is available for air Saturday or Sunday between 6AM and midnight local time and currently airs on more than 20 Rock/Alternative music stations in the U.S. and Canada. For more information, please visit www.sixxsense.com and follow Nikki at http://twitter.com/nikkisixx.