The Treatment Post New Video And Announce US Release Date

The Treatment Post New Video And Announce US Release Date

June 18, 2012

In anticipation of their first visit to North America as the opening act on the 43 date KISS and Motley Crue tour, The Treatment will release their debut album, ‘This Might Hurt’, on July 17, 2012. The album, originally released by Powerage Records and then later reissued with bonus tracks by Spinefarm Records outside of North America in the fall, received critical acclaim around the world and appeared on the Sleaze Roxx Top 10 of 2011.

The new video from ‘This Might Hurt’, “Nothing To Lose”, premiered today and can be viewed below.

At a time when so much rock music is defined according to a specific genre or sub-genre, it’s refreshing for a new band to come along who are both happy and proud to be called simply ‘rock’… and when that band are just 18 years old, then the project becomes very exciting indeed: classic sounds filtered through young hearts an’ minds.

A five-strong outfit based in the Cambridge area of the UK, The Treatment are indeed tender in years, but you’d never guess that from the quality of their song-writing or the confident swagger of their live show. It’s only really the exuberance and in-built energy of their playing that gives the game away, adding a fresh-faced twist to some deeply classic grooves.

Combining the drive of early Def Leppard with the song-writing ability of prime UFO and Thin Lizzy, the whole thing underpinned by the sort of low-slung riffing redolent of early Aerosmith or Guns N’ Roses, The Treatment are unashamedly inspired by an era when rock bands looked like rock bands and were generally intent on causing a stir (both onstage and off); an era when the lifestyle was important, when music was everything and when vinyl was king.

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