Treat Set To Tour With The Poodles And H.E.A.T.
March 1, 2010
Treat are hitting the road with The Poodles and H.E.A.T. scheduled as openers. On the tour the band will be promoting their new CD ‘Coup de Grace’ which is slated for release on March 19th through Frontiers Records – www.frontiers.it.
Treat/The Poodles/H.E.A.T, tour dates:
20.03.2010 Rock The Boat – Oslo Norway, Oslo
24.04.2010 ES-Madrid Penelope
25.04.2010 ES-Barcelona Salamandra
27.04.2010 D-Munchen Backstage
28.04.2010 D-Ludwigsburg Rockfabrik
29.04.2010 CH-Pratteln Z7
30.04.2010 D-Burglengenfeld VA-Zentrum
01.05.2010 BEL-Vosselaar Biebob
02.05.2010 ITA-Bologna Sottotetto Sound Club
04.05.2010 D-Hamburg Markthalle
25 years after their sensational debut album “Scratch and Bite”, Swedish melodic rock legends TREAT are out to get you on the run again! “Coup de Grace” is simply the album that every melodic rock fan hoped for but never dared to dream of: a classic rock masterpiece with thunderous guitars, powerful yet seductive melodies and hook-laden songs, all wrapped up in a production that combines the best of “now” and “then”!
“It’s been twenty-five years in the making”, says guitarist and main songwriter Anders Wikstrom. “Since day one I knew we had this album in us. The ideas were there. The vision. But it took us this long to find the right tools to make it all come true.” It took five albums, millions of miles on the road, a thirteen year long break and a whole new perspective on life to get it right. So here we are. It’s 2010. Treat is releasing their sixth album, not counting the best-of album “Weapons of choice”, that was released when the band reformed in 2006.
“Coup de Grace” is a collection of songs that is so much more than just kick-ass-sing-along-rock’n’roll-songs; this is a sort of mini autobiographies from five grown men that reflects back on life. Back then, in the 80’s, it was rock’n’roll twenty-four-seven: big guitars, big choruses, big hair, babes and booze. Something happened. Life got in their way. Today the five members of the band are dads and husbands; matured men with responsibilities who have the same worries, hopes and dreams as the rest of us.
“This album is a statement of who we are today”, says Anders Wikstrom. The big guitars are still there and became even bigger. The big choruses. The big sound. The hair…yeah, well, you know: they’re in the mid forties. Booze? Nah. Babes? Yeah. Their wives and girlfriends. The mothers of their kids. There’s as new “big” in the Treat equation: the courage to let their fears, worries and views on both politics and the modern life that wears us all down reflect in the lyrics. “It was the natural thing to do. I mean, life is so much more than rock’n’roll all night and party every day”, says Anders Wikstrom.
But don’t worry, the party is still there. Make no mistakes: Treat is a rock’n’roll brigade. A force of nature. Today even stronger and more powerful than ever. From the opening somewhat haunting prelude, that sets the tone of the album, the right-in-your face rock’n’roll grenade “The war is over”, the soul searching “Paper Tiger” to the trademark power ballad “A life to die for” and “Roar”, where the band manages to make an epic with a hit feeling, Treat is telling all the world that they’re back. Bigger, better and bolder.
Produced by Anders Wikstrom, partly together with keyboard player Patrick Appelgren, “Coup de Grace”, is an album that’s going to stand out in a musical climate where mediocrity and superficiality is an asset but where talent, musicianship and dedication is not required to make the charts. “Coup de Grace” is classic melodic rock at its best, written, played and lived by a band that make no excuses. And why should they? They got the songs, the attitude, musicianship, dedication and the courage to put pen to paper when it comes to the really big questions in life.
“This is our footprint in the history of rock’n’roll”, says Anders Wikstrom. “We can proudly say that this is the album we would like to show our grandkids”.