Twisted Sister’s Dee Snider To Star In ‘Growing Up Twisted’
April 6, 2010
A&E is reloading primetime with a fresh crop of unscripted series that fit the channel’s “real life drama” brand.
Joining the channel’s roster of stars such as Gene Simmons and Kirstie Alley is one-time Twisted Sister frontman Dee Snider.
“What we set out to do in 2003 was lay out a long-term play that introduces A&E to a wider, newer, younger audience,” said A&E TV Networks boss Abbe Raven. “We stick to the plan, and started out one-by-one developing these franchises.”
As a result, A&E’s median age dropped from 61 — in mid-2003 — to 48. The channel also finished among the top 10 ad-supported cable nets in 2009 with adults 18-34; the channel placed a dismal 28th in 2003.
“I’m extremely proud of how we evolved,” Raven said. “We haven’t done it with just one show, but a number of shows consistently.”
A&E has ordered six episodes of “Growing up Twisted,” starring Snider, his wife, Suzette, and their children.
Evolution Film & Tape (“Real Housewives of Orange County”) are behind “Twisted,” which centers on the couple as the face off with their kids — wannabe rock star Jesse, budding filmmaker Shane and 12-year-old Cheyenne.
“The goal over the next few years is growth,” he said. “Audience growth, revenue growth. That’s what’s expected of us.”