Whitesnake’s “Here I Go Again” song used in Walmart “Back to school” commercial
The legendary Whitesnake‘s #1 hit single “Here I Go Again” is being used by retail giant Walmart for a “Back to school” commercial.
Wikipedia states the following (with slight edits) about Whitesnake‘s hit single: “Here I Go Again” is a song by British rock band Whitesnake. Originally released on their 1982 album, Saints & Sinners, the song was re-recorded for their eponymous 1987 album Whitesnake. The song was re-recorded again that year in a new “radio-mix” version. The 1987 album version hit number one on the Billboard Hot 100 chart on 10 October 1987, and number nine on the UK Singles Chart on 28 November 1987. The 1987 version also hit number one on the Canadian Singles Chart on 24 October 1987. In 2006, the 1987 version was ranked number 17 on VH1’s 100 Greatest Songs of the ’80s.
With respect to the videos shot for “Here I Go Again,” Wikipedia states (with slight edits): The first music video was made for the original 1982 version. It starts with [David] Coverdale sitting in a concert hall seat and singing the first verses. The video continues as a lip synced “live” video showing the 1982 line-up (Ian Paice who was drumming for the recording is replaced by Cozy Powell) of Whitesnake performing the song.
The music video for the re-recorded version was directed by Marty Callner, who directed most of Whitesnake‘s videos in the 1980s. In the video, actress Tawny Kitaen is seen posing on the hoods of two Jaguar XJs and seducing Coverdale while he is driving. Kitaen and Coverdale would later marry.
Due to Coverdale firing the other members of the band before the album was released, he is the only Whitesnake member present on both the recording and in the music video; this was the case for all music videos released for songs from the 1987 album.
Walmart‘s “Back to school” commercial featuring Whitesnake‘s “Here I Go Again”:
Walmart TV Spot, ‘Own the First Day’ Song by Whitesnake ‘Here I Go Again’